For over a decade AuctionBase has been delivering auction solutions that help drive auction sales using the power of digital technologies.
AuctionBase Social Launch
AuctionBase launches Social Media as a Service to auctions worldwide.
AuctionBase, a full-service digital marketing and technology firm, launches phase one of a four-part digital roll-out for Auctioneers. The first of a four-phased roll-out, Social Media as a Service (SMaaS), provides expert social media solutions that are designed, developed, and tested for the unique nature of the Auction industry.
Q1 2018 - SMaaS - Social Media as a Service
Summer 2018 - Auction Web + App
Fall 2018 - Auction Data Reports
Year End 2018 - Online Bidding Platform
1 Million Campaign Reach
AuctionBase Auctioneer hits 1 million reach in one month.
2017 was a record year for reach, engagement, and auction sales. Overall 6 million reach in 2017 with a record breaking 1 million reach in May alone with over 100k+ video views and 64k engagements.
300% increase in auction revenue in 3 years
97% catalog retention rate 5+ minutes
100k+ catalog views
6 million reach
Converting Data Into Action
State of the Heavy Equipment Auction Market Study.
AuctionBase transforms massive data into meaningful metrics visualizing 34 Key Categories.
Two year study across 5 auctions companies studied
1 million+ auction items analyzed
34 Key categories visualized
Online vs. live price analysis
Data Driven Auctioneering
AuctionBase Launches Microsoft PowerBI, Business Intelligence Reporting Platform.
AuctionBase develops a state-of-the-art business intelligence platform measuring key performance points to better understand buyers, habits, and buying cycles. The PowerBI reporting dashboard was instrumental in winning game-changing contracts that increased auction revenues exponentially.
Deliver monthly dynamic reporting
Build custom reports from raw data
Normalize CUS data going back to 2005
Develop performance measurements
Social Media as a Service is Born
AuctionBase combines the best proven social media services into AuctionBase SMaaS.
After four years driving auction sales with social media AuctionBase develops its flagship social media service and launches with select auctioneers.
Introduces paid + organic
Introduces video only social media
Incorporates organic social sharing
Opens up world-wide market with pinpoint precision
Auction + Web Management
AuctionBase Introduces New Control Panel.
AuctionBase introduces new simpler control panel and Web CMS combining all the great features of the digital Auction catalog with easy to use Website content management features.
Order auction items
Featured auction item sliders
Featured items video + photo gallery
Dynamic page creation + rich snippets
Ground Breaking New Layout
AuctionBase Introduces Modern Layout.
Revolutionary new layout introduces gallery style layout to the Auction Industry leading the way in innovative design. The new layout focused on delivering optimal viewing to browsers of all sizes.
Decrease in Web bounce rate
Increase in unique visitors
Increase in time on site
42% increase in return visitors
AuctionBase Adopts New Mobile Design.
With more users adopting mobile browsing the importance of designing auction catalogs for all sized browsers was the key in expanding the AuctionBase reach and delivering exceptional user experiences.
Simple mobile layout
Increased mobile users
Faster loading mobile service
Compatible with all mobile brands
AuctionBase Facebook Integration
AuctionBase Develops Facebook Auction App with Seamless AuctionBase Catalog Integration.
As early as 2009 AuctionBase was taking advantage of Facebook's app features. Long before Facebook Marketplace, AuctionBase introduced Social Simulcast, a seamless integration of the AuctionBase catalog with Facebook. With just a click, auction items instantly were added to Facebook auction catalogs.
Integrates with Facebook API
Add items to Facebook catalog with one click
Unlimited Facebook Auction Catalogs
Provides content management to Facebook pages
AuctionBase Adds Featured Auctions.
Featured Auctions was added for two important purposes. 1. Showcase upcoming auction events and 2. as an element of SEO architecture. AuctionBase SEO architecture focused on increasing the online footprint and adding searchable content to Google for indexing.
Enhance the user experience
Add searchable content for Google indexing
Enables the auctioneer to feature upcoming events
Notifies users of the type of auction: live, online, or offsite
AuctionBase launches state-of-the-art auction Websites that combine modern features with the Auction catalog and integrated with social media.